There has been a lot of talk lately concerning the term “Content Marketing” however sometimes these industry buzzwords end up being quite meaningless to folks who need to understand them probably the most. In this case, anyone who is in business must understand what this term indicates. So at the risk of utilizing “industry jargon” and not create any assumptions that all business owners and business owners know what this particular term means, plus the reason why they should know about it to start with, today’s article will lose some light on the content material marketing subject.
The Content Advertising Institute defines content advertising as being a “strategic marketing strategy focused on creating and disbursing valuable, relevant and constant content to attract and maintain a clearly-defined audience — and, ultimately, to drive rewarding customer action. ” What this implies to you is the need to produce articles, images, audios and videos that can be shared for your followers through various implies just to Increase my company income, with the intention of bringing in your ideal target market so that they will eventually convert in to being a paying customer.
And when that content is created, after that it can be re-purposed and re-distributed again as a new form of press. For instance, I post a movie Tip on YouTube but it does not stop there. l may then make a blog article from it by embedding the video in to the blog post. From there, I’ll distribute a newsletter with a bit to the same blog post. But there’s still much more that can be done. I can take points further and flush out an entire new article based on the idea of the video, providing a deeper look at that particular topic.
Following that I could create quotables as well as tip snippets for social networking where I use Tip because my hashtag. Maybe there is enough information to create an infographic from that article too. Or even take the audio portion of which original video and article it as a podcast. From this article you can see, there are many different ways one article can be used and re-purposed. However, let’s address why you should actually bother going through that work. With the age of “relationship marketing”, content marketing is an ideal device to attract paying clients within a non-evasive, non-selling manner, a lot more authentic manner.